We are pioneering innovation in the global travel & hospitality industry through integrative and advanced payment, loyalty and travel technology platforms.

SBC Travel Group provides SBC Direct Connect, a Platform as a Service (PaaS) solution that streamlines the travel industry supply chain by providing travel suppliers with a low cost, direct distribution channel to Closed User Groups (CUGs)

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The demand for travel and hospitality leaders to adopt digital technologies is greater than ever. Every major industry player is looking at the opportunities that come from leveraging technology and SBCTG is at the heart of this revolution, offering a range of products and services that are tackling real industry challenges, helping improve operational efficiencies and enhancing the customer experience.


The platform is a white label travel benefits solution that increases customer engagement, retention and business profitability through the delivery of a complementary ecosystem of blockchain supported, customisable payment technologies, FX systems and specialised travel and loyalty products /services.

Platform Features & Benefits

The Direct Connect platform hosts a range of complementary products and services which are accessible by both travel suppliers & community groups


Members have the option to have rebates and commission paid directly onto their card


White label allows client branding on all travel agency assets. Direct hotel partner rates are guaranteed to beat publicly available rates by a minimum of 10%


Online Booking Engine provides discounted rates on 175,000 hotels worldwide. Members can also receive personalized travel itineraries via a VIP concierge service


Access to a range of blockchain powered solutions including; Digital Vouchers & Ticketing solutions.


Access to an experienced marketing team who will help promote products & services to members, drive engagement and ensure ongoing success


Provide a branded digital wallet solution to members


A powerful white label blockchain powered rewards engine that supports digital token and/or points based rewards programs

Our Companies

SBC Travel Group (SBCTG) operates a number of subsidiaries that service specific needs of businesses, organisations and individuals within the travel and hospitality industry.

Dream Holidays Planner specialises in managing business travel programmes for FIT's, Corporates, MICE and other Group travel. The business also provides a white label travel booking service to medium and large enterprises with substantial membership or community databases such as banks and insurance companies.

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In the news

Stay up-to-date on the latest SBCTG news, press releases, announcements and upcoming events.

SBC Travel Group appoints travel industry authority Shankar Kotha as Chief Commercial Officer

October 10th, 2019

SBC Travel Group, a key player in the travel technology, digital payments and rewards industry, is pleased to announce the appointment of Mr Shankar Kotha as the company's new Chief Commercial Officer, effective immediately. ...

October 8th, 2019

Global Direct launches two new travel payment products at ITB Asia to shake up global payments market

Two new disruptive, Blockchain-powered products are setting out to provide a simplified solution for...

September 10th, 2019

SBC Travel Group announces new white label travel benefits platform 'SBC Direct Connect' ahead of official launch at ITB Asia

SBC Travel Group, an emerging player in the travel technology, digital payments and business loyalty industry, has today announced...

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Head Office location
60 Paya Lebar Rd. #08-01/02 Paya Lebar Square, Singapore 409051